Those states that … consume the most porn tend to be more conservative and religious than states with lower levels of consumption, the study finds.
“Some of the people who are most outraged turn out to be consumers of the very things they claimed to be outraged by,” [according to the report’s author].
Eight of the top 10 pornography consuming states gave their electoral votes to John McCain in last year’s presidential election – Florida and Hawaii were the exceptions. While six out of the lowest 10 favoured Barack Obama.
Church-goers bought less online porn on Sundays – a 1% increase in a postal code’s religious attendance was associated with a 0.1% drop in subscriptions that day. However, expenditures on other days of the week brought them in line with the rest of the country, Edelman finds.
Residents of 27 states that passed laws banning gay marriages boasted 11% more porn subscribers than states that don’t explicitly restrict gay marriage.
States where a majority of residents agreed with the statement “I have old-fashioned values about family and marriage,” bought 3.6 more subscriptions per thousand people than states where a majority disagreed. A similar difference emerged for the statement “AIDS might be God’s punishment for immoral sexual behaviour.”
The top porn-consuming state? Utah. A map in the report indicates that Texas falls somewhere in the middle of the pack, but still ahead of a number of major liberal-leaning states, particularly California and in New England.